When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. I didn't see what good it did to interrupt people just to push a product on them. It's not the sort of thing you'd wish on yourself, so why put it on others?
It was that observation -- that flaw in the way that marketing traditionally worked -- that laid the foundation for inbound marketing.
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