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Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your...
When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. I didn't see what good it did to interrupt people just to push a...
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How to Create the Perfect Checkout Page [Infographic]
68% of all ecommerce visitors abandon their shopping carts – leaving $4 trillion of abandoned merchandize behind. But don’t despair – according to BI Intelligence, roughly 2.5 trillion (or 63%) of...
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Do You Really Need a Mobile Ecommerce App?
Now that the shine is worn off of mobile commerce, we’re starting to see that some of the technology we got so excited about isn’t as useful as originally thought. If you’re considering a mobile app...
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13 Essential Features for Taking Payments on Your Website
There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment...
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The Beginner’s Guide to Retargeting Campaigns [Free Ebook]
For those of you who have heard of retargeting and think it's something you want to try, you're in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated...
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How to Have an Ecommerce Store With Zero Inventory
Whether you want to start an ecommerce endeavor or just expand the products you offer, keeping up with inventory is a definite concern. Whether you need the space or the manpower to keep all your...
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13 Email Workflows You Should Be Using in Your Marketing Automation
Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which...
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From eBay Side Project to Top Fashion Brand: An Exclusive Interview With...
The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage...
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10 Tips to Fight Credit Card Fraud
Credit card chargebacks can result in tremendous losses for your online store. Not only that, but the financial institutions that back those charges could put you in a sticky situation while...
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5 Tips to Punch Up Your Product Descriptions
Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. Still, a picture can’t tell the whole story. Sometimes only words can do that. If you’re...
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3 Easy Facebook Store Options for Ecommerce
One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there....
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Twitter Emoji Pizza Order: Hot or Half-Baked?
By now, you’ve probably seen the commercials filled with celebrities ordering Domino’s Pizza through various channels. There’s the smart watch order, the Twitter emoji order, the smart TV order, the...
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Ecommerce Holiday Marketing Calendar [Free Download]
Between the changing leaves, pumpkin spice everything, and football season, fall is here. This also means that the holidays will be here before you know it! As ecommerce marketers head into the...
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Preparing Your Ecommerce Company for a Banner Holiday Shopping Season
The holiday season of 2014 was one of the best on record for ecommerce sales, and forecasts show that 2015 will be even better. Last year, online retailers took home more than $101 billion during...
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5 Emotions to Tap So You Can Move Products on Cyber Monday
Emotions are always high during the holiday season, and that puts you, the ecommerce vendor, in a very pleasant situation. Emotions often lead to purchases, especially if you target those emotions...
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17 Ways to Prep Your Ecommerce Site for the Holiday Rush
The holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in. If not, now’s the time to start decking the halls....
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Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare
Does your website have what it takes to survive Black Friday? Last year, $1.5 billion in sales were generated on Black Friday -- a new record for the post-Thanksgiving shopping holiday, according to...
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How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify ......
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3 Musts to Get Your Ecommerce Site Mobile Friendly by the Holidays
According to NRF, 25 million holiday shoppers said they would specifically use their mobile device to shop online on Cyber Monday this year. That is a big chunk of the expected $116 billion ecommerce...
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Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season. That means...
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