Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you in droves?
Newsflash: The golden era has come to an end. Using ecommerce to drive sales is a lot more complicated than it used to be. If it was still a straightforward process, companies like Target wouldn’t see a decline in sales.
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