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From Ecommerce to Instant Commerce: Innovations That Cut Time Between Buy and...
The draw of ecommerce has always been convenience. Why leave the house and fight the crowds of shopping malls when you can sit in your pajamas and have your purchases delivered right to your home? The...
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How to Build the Best Google AdWords Campaign
No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. The problem is that other ecommerce and even...
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3 Ways to Use Customer Behavior History to Predict the Future
Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not....
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Mobile Payments: Awesome or Overhyped?
So, we’re firm believers that your buyers should have several different options when it’s time to pay for their purchases. You don’t want to lose a sale just because you only take credit cards and...
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6 Stats that Prove the Importance of Product Videos for Ecommerce
Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce...
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How to Prep Your Online Store for a Celebrity Endorsement with the Likes of...
Starting up a business is hard work. Any successful entrepreneur will tell you that. What they’ll likely also tell you is that to be truly successful, timing is absolutely everything. Some...
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Amazon to Open Physical Stores?
Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. What started as an online bookseller ballooned into the largest e-tailer in the world, with every so...
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What is Retention Marketing, and Why You Need to Start Today
Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The...
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3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store
Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment. There’s no denying that online marketplaces—something like a flea market...
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2 Ecommerce Image Tips That Increase Sales Conversions
Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy,...
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3 Mistakes Ecommerce Merchants Make With Mobile Commerce
With mobile shopping accounting for more than 50% of online purchases, it’s obvious that mobile commerce is huge—and it’s getting bigger. The use of mobile devices for online purchases is growing...
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The Beginner’s Guide to Conversions Before the Checkout [Free Guide]
Most people who get to your website aren't ready to buy immediately. In fact, nearly 99% of first-time website visitors don't purchase. But, most ecommerce marketing efforts are focused only on the...
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The Future of Advertising Is Native Social Commerce
Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Remember when you could just list products on your site and advertise your...
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Why Consumers Ditch Their Mobile Purchases (and How to Win Them Back)
It’s important to note that a mobile shopping cart is not the same as a shopping cart on a laptop or PC. There are different paths for buyers as they shop on mobile devices and laptops, so we can be...
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Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living)...
Transparency isn't convenient. You can't just openly share the good news -- you've got to share the bad news, too. At least, that's how Patagonia views it. "Transparency is telling the good and the...
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3 Essential Ecommerce Design Elements for Successful Stores
Think of the most successful salespeople you know. They’re equal parts artist and scientist, skilled at building trust, telling their products’ stories in a persuasive way, answering and overcoming...
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Everything You Need to Know to Acquire and Retain High Value Ecommerce...
Is your ecommerce strategy for 2016 strong enough to deliver on your growth goals? With the rising cost of ecommerce customer acquisition, all too often it can feel like you’re putting more effort...
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Take Your Online Store from Average to Elite with Retention Marketing
Gone are the days when you could simply set up an online store, run a few ads, and start watching the money roll in. Today’s ecommerce landscape is a battlefield and the majority of stores are...
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The Anatomy of an Optimized Facebook Ad [Infographic]
When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text should you include? What dimensions should your images and videos be? What's...
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Google Eliminates Sidebar Ads: Here’s What it Means for Ecommerce
If you’ve searched Google recently, then you may have notice something different. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right...
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