Think of the most successful salespeople you know. They’re equal parts artist and scientist, skilled at building trust, telling their products’ stories in a persuasive way, answering and overcoming objections and, finally, closing the deal.
If you’re an ecommerce company, your website is your salesperson. And like a good salesperson, your site should bring your brand’s personality to the forefront while leveraging a few fundamental tactics of artful online dealmaking:
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