Back-to-school season is here, and it’s bigger than ever. In the U.S., 17.2% of the entire year’s retail sales happen during back-to-school shopping. That’s a cool $828 billion dollars annually.
But, there’s a big way that the back-to-school season differs from the holidays – discounts. 46% of shoppers said that price is one of their main deciding factors for purchasing, and almost 10% of shoppers said their purchases were 100% influenced by deals.
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