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How to Help Ecommerce Customers Avoid Buyers’ Remorse
Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be...
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Tired of Ecommerce Product Returns? Try a More Lenient Policy
It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the...
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Mastering the Art of Omni-Channel Personalization [Free Guide]
More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14%...
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Why Your Ecommerce Promotions Fail
When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run...
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Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models
While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other...
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Stop Missing Out on 99% of Your Website Traffic [SlideShare]
Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to...
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5 User-Generated Content Mistakes to Avoid
When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. We can learn from their...
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12 Tips for Writing Clickable Search Ad Copy
Content creation is an essential part of a marketer's day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience....
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What Does the Future of Facebook Advertising Look Like? [New Data]
While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but...
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A Step-by-Step Guide to Advertising on Instagram
With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can...
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The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free...
What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating...
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A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]
Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one? There's a lot to love about...
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How to Rock Your Back-to-School Sales & Marketing [Infographic]
Back-to-school season is here, and it’s bigger than ever. In the U.S., 17.2% of the entire year’s retail sales happen during back-to-school shopping. That’s a cool $828 billion dollars annually. But,...
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Google is Cracking Down on Intrusive Mobile Pop-Ups: Here’s What Marketers...
Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements, usability is usually at the heart of...
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15 of the Best Email Marketing Campaign Examples You’ve Ever Seen
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh...
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Free Shipping is Tough— and It Might Not Be Your Best Option [Infographic]
Businesses of all sizes struggle with offering free shipping. Yet, 80% of U.S. shoppers cite shipping cost and speed of delivery as a heavily influential factor in if they buy a product from certain...
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How to Avoid the 15 Most Common Reasons for Shopping Cart Abandonment [Free...
You’ve heard it again and again – more than 68% of shopping carts are abandoned before purchase. That’s four trillion dollars left behind in abandoned shopping carts in 2015 alone. What’s a storeowner...
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The Guide to Ecommerce Holiday Success [Part One]
Pumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. With the change in the leaves comes the inevitable countdown to Cyber Monday for...
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26 Clever Ideas for Marketing Over the Holidays [Free Guide]
No matter what sector you're in, the holiday season is a time when marketers can drive new sales, attract new customers, and create valuable promotional deals. With all of that opportunity comes the...
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150 Years of the Best Holiday Marketing Campaigns [Infographic]
Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come. To do...
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