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15 Cheerful Examples of Holiday Homepage Designs
A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What's more, almost...
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30 Secret Santa Gift Ideas Your Coworkers Will Love
They see you when you're slacking. They know when you come in late. They know if you've been bad or good so be good for your work's Secret Santa exchange. But that's not how the song -- or the Secret...
View ArticleSEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]
Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood...
View Article14 of the Best Snapchats to Follow for Inspiration
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it...
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150 Years of the Best Holiday Marketing Campaigns [Infographic]
Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come. To do...
View ArticleAre Amazon ‘Sponsored Products’ Ads Worth It?
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? [read more...]
View Article16 of the Best Shopify Stores to Inspire Your Own
Ecommerce is predicted to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate [read more...]
View Article7 Creative Content Ideas You’ll Want to Steal for Your Ecommerce Website
Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means [read more...]
View ArticleThe Beginner’s Guide to Product Photography [Tutorial + Examples]
If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. I don’t have data to back up [read more...]
View ArticleThe Ecommerce Guide to Flash Sales (With Examples)
In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new “everyday low prices” — which seems like a pretty good idea, [read more...]
View ArticleContribution Margin Explained in 200 Words (& How to Calculate It)
When you first start a business, you’re laser-focused on the quality of your product — polish the idea, build it, rebuild it, test it, go [read more...]
View ArticleCasper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are...
Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless....
View ArticleHow to Calculate Your Business’s Break Even Point
You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We [read more...]
View ArticleHow to Build an Ecommerce Business Amazon Can’t Compete With
Today, giants define our world. A few big companies like Apple, Facebook, and Google shape our social lives, curate how we consume information, and influence [read more...]
View ArticleVariable Cost Explained in 200 Words (& How to Calculate It)
There’s a frustrating truth every business deals with early into its growth. To reveal that truth, I’ll start with a song title by hip-hop legend, [read more...]
View ArticleWhat’s FOB Shipping Point?
There’s a huge difference between ordering a couch and ordering a pizza. Hi, I’m Captain Obvious. Here’s a less-obvious statement: the difference between a couch [read more...]
View ArticleThe Inventory Management Guide for Ecommerce
Here’s a basic math question for you: Sammie has 50 sprockets. She sells eight of them. How many sprockets does she have left? Now, here’s [read more...]
View ArticleFixed Cost: What It Is & How to Calculate It
“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. [read more...]
View ArticleEverything You Need to Know About Ecommerce Marketing
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. [read more...]
View ArticleThe Ultimate Guide to Ecommerce
The first ecommerce sale was made in 1994 … and can you guess what it was? It was a Sting CD. Dan Kohn, a 21-year-old [read more...]
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