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The Holiday Marketing Tips You Need to Sell More This Season [Infographic]
Between Black Friday, Small Business Saturday, and Cyber Monday, the coming week will be filled with holiday shopping. With more and more holiday shoppers turning to their smartphones, the influence...
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Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But you might be surprised by the level of importance they carry and how some...
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Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting...
Millennials are discount-hungry. Blame it on the economy in which they launched their careers or attribute it to their digitally savvy shopping habits. Either way, a new report from Mindshare North...
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6 Content Ideas to Keep Ecommerce Shoppers in the Holiday Spirit
You've been prepping your ecommerce site for a banner holiday season for months now. You’ve adding sparkly graphics, and changed up clever copy, but you may be forgetting one major thing: your...
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Is Ecommerce to Blame for Black Friday’s Slow Demise?
The post Is Ecommerce to Blame for Black Friday’s Slow Demise? appeared first on Madcashcentral Advertising Pages Exchange - Internet Advertising & Marketing Business Blog.
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Magnify Your Millennial Exposure This Holiday Season
The holiday season. A phrase which once elicited thoughts of decking the halls, glowing candles and lights, snow-blanketed pines, and a meal with family and friends as we patiently awaited the arrival...
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18 Brilliant Examples of Holiday Marketing Campaigns
Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails,...
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Retarget Lost Customers During the Holiday Season to Drive Sales
This holiday season, you're probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on...
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4 Tips for Competing with Mega Stores This Holiday Season
Would you believe that 15% of midsize businesses won’t spend any additional marketing money this holiday season? When you consider that many of the efforts made will place them up against some of the...
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6 Holiday Offers For Your Ecommerce Company That Don’t Include Discounts
When it comes to discounts and coupons during the holiday season, it seems like everyone is doing it. If retail giants are knocking a big percentage off their prices, a small ecommerce company like...
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How to Turn First-Time Holiday Buyers into Loyal Customers
It’s the most wonderful time of the year—when all of your current customers are joined by brand new buyers hoping to find something for the ones they love. This is the beauty of the holiday season,...
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5 Ecommerce Companies Using Content Wisely this Holiday Season
Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write,...
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How to Build Your Brand With Instagram: 4 Tried-and-True Tips
Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. Despite its impressive reach, many business owners are...
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5 Sales Tax Tips to Carry You Through to the New Year
The sheer volume of sales you experience during the holiday season could put you in a very different situation during tax season next year. There are several considerations you’ll have to keep in...
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Our Most Read Ecommerce Posts of 2015
With the close of the holiday season, retailers are breathing a sigh of relief. To help gear up for 2016, we've collected our most popular ecommerce posts from each month in 2015. Check out the top...
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Omnichannel: A Fancy Word for Increasing Product Discoverability
With the Fed recently raising interest rates, it is clear that consumer confidence is up. Shoppers have more money in their pockets and are willing to spend it. So, trying to persuade them to purchase...
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How to Implement Dynamic Pricing without Sacrificing Margins or Customers
Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's...
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Google Gives Road Map to Retailers With New Analytics
The more information a business has about its customers, the better that business can sell, right? It’s why marketers work so hard to develop buyer personas and then segment contact lists a million...
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The Anatomy of a Profitable Ecommerce Rewards Program [Infographic]
85% of ecommerce brands are looking to add value to customers beyond discounts and promotions. Yet, 97% of rewards programs are transaction-based. Giving discounts to attract customers is often a...
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Amazon Leads the Charge Toward Transparent Feedback
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. The news itself is rather stunning, as consumers have known for years that...
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